Web Site Content: Planning, Writing & Maintenance


For New and Expanding Sites

By now, nearly all professional service firms – with the possible exception of some sole practitioners – have well established web sites. They range from highly sophisticated sites with hundreds of pages to very basic static sites that are rarely updated. But occasionally a firm decides to start from scratch, especially if there is a major rebranding under way. And firms may also want to create microsites or special-use add-ons to sites.


Morninglight works with such firms to develop content for new, expanded, and rebranded sites based on the goals the firm has articulated. Beginning with stakeholder interviews and consultation with site designers, we. . .


  • Outline what new content should be put in place and how it will fit into the overall site structure

  • Identify the right information sources and key subject matter experts

  • Develop a plan and timeline

  • Write, edit, submit for review, revise, and finalize the content

  • Help develop a plan for site content management going forward


For Sites Being Refreshed and Updated

No matter the size of your site, letting any of it become stale is bad for your clients and potential clients who want to understand what you do, how you do it, and why they should select you to do it for them. That means it’s bad for you. Morninglight works on the content side of site overhaul projects, advising clients on their approach and developing content.


For Ongoing Site Content Management

Many professional service firms – especially smaller ones – would like to have a web site that is kept current with all of the content that is useful for clients and helps market their services to future clients, but they simply don’t have the time, personnel, and/or writing skills to do it themselves. Morninglight has the skills, the experience, and the capacity to manage your content for you.




Web Content. Is What Keeps Them There.

"Without knowing the force of words, it is impossible to know more."
 - Confucius