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What We Do.

 

Morninglight Marketing & Communications exists to serve professional service and other firms without the resources internally to perform all the communications functions needed to help the business thrive, compete, and grow. Whether you are a law firm or a CPA firm, an architectural firm, a consulting firm, or a multi-client media relations firm, if one key to your business success is communications, Morninglight can help.

 

We offer the full range of communication services, from strategic analysis through detailed planning and execution. But everything begins with understanding your business and your goals because there is no one formula. The relationships we develop are long-lasting and based on trust, respect, transparency, knowledge, and open communication.

 

Services include editing existing content to developing new content for:

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  • websites     

  • blogs

  • webinars

  • client alerts

  • articles

  • white papers

  • news releases

  • crisis holding statements

  • Q&A documents

  • print and online marketing materials

  • more

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Whether your business needs a complete communication strategy overhaul or help with a specific initiative or project, Morninglight lightens the task for you, working within the framework of your business culture and "personality," your vision, your budget, and your timelines.

 

Strategy & Planning
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  • Refreshing or redoing Identity, positioning and branding

  • Rethinking "what we've always done"

  • Adapting to changing market needs

  • Understanding market perceptions of the business

  • Identifying and capitalizing on competitive strengths

  • Comprehensive communications planning keyed to current or new marketing and business development strategy

Integrated Marketing & Business Development

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  • Content marketing

  • Article and white paper writing and editing

  • Speech writing and editing

  • Proposal writing and RFP responses

  • Marketing collateral

  • Ad campaigns (creative and media)

  • Marketing presentations

  • Seminars and webinars

  • Client testimonials and case studies

  • Web site concept and content

  • Ongoing web site maintenance

  • Email and direct mail campaigns

  • Media relations

Client Relations & Support
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  • Firm/company updates

  • Industry news and topical client alerts

  • Client newsletters and blogs

  • Client satisfaction assessments

  • Directory/listing management

  • Internal communications 

"The two words 'information' and 'communication' are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through."

- Sydney J. Harris

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